Thursday, October 23, 2008

A Preview of Zaha Hadid’s Shoes for Lacoste

Hadid shoes for Melisa

I am not a big fan of "computerized" dArchitecture and it is not my personal style for shoes , yet the new shoes designed by architect Zahah Hadid are interesting for the industrial design aspect(some will say fashion)
After the collaboration with Melissa ( rubber shoes) and Chanel Mobile Art exhibit (Handbag Pavilion) , now she collaborate Lacoste also on shoes( previewed the spring 2009 footwear at the Frieze Art Fair in London)
Hadid started by digitizing the Lacoste crocodile logo and then used this "as a basis to explore a series of surfaces with repeated patterns," according to the press release. Hadid says in the release, "The design expression behind the collaboration with Lacoste footwear allows the evolution of dynamic fluid grids. When wrapped around the shape of a foot, these expand and contract to negotiate and adapt to the body ergonomically. In doing so a landscape emerges, undulating and radiating as it merges seamlessly with the body."

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